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As part of our never-ending Instagram quest to nail the #refbabe hashtag (yes, it's a thing), we present The Reformation's latest collaboration with model Camille Rowe. It just so happens the French beauty — the very one from Robert Pattinson's steamy Dior Homme ads — is best buds with the label's head designer.
This go-around, Rowe is more natural and beachy, less hot and heavy. Inspired by style icons like Jane Birkin, Sharon Tate, and Françoise Hardy, she's lending her very-'70s aesthetic to lace-up shorts, floral minis, and wide-leg dungarees, to name a few. And, we must add, she's really working the nothing-under-your-overalls look here. Adopt the wares ahead — now available in stores and online — and you'll embody Rowe's version of laid-back cool in no time.
Photo: Courtesy of Reformation.