H&M And Jeff Koons Announce Collaboration — Mark Your Calendars!

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a_5.5x335Photo: Courtesy of H&M.
You could say we're mildly excited about the whole forthcoming Alexander Wang x H&M match-up. But, right now, our attention is directed toward a different designer who's also doing cool things with the Swedish retailer. That man is Jeff Koons, the guy behind those stainless-steel, balloon-dog sculptures. He's set to redecorate H&M this July, transforming the 57,000-square-foot flagship on Fifth Avenue and 48th Street in New York City into an mini art exhibit.

It all goes down on July 17. The aptly titled “Fashion Loves Art” pop-up coincides with Koons' highly anticipated retrospective at the Whitney Museum of Art, opening on June 27 and also sponsored by H&M. Said Koons in a press release, "The partnership with H&M was really exciting for me. The chance to showcase one of my most popular works to a new generation of people was inspiring."

Of course, it's not all art and no fashion. A special-edition balloon-dog bag (pictured here) will be available at H&M stores in New York, L.A., and Dallas, as well as online. If this is anything like designer collaborations of years past, you best have your mouse at the ready come July 17 if you want to stand a fighting chance at snagging one of those crossbodies. (WWD)



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