If one company's made it a mission to do things differently, it's S.F-based underpinnings brand True&Co. Using data about how real women wear and shop for lingerie, the company has become a true innovator in the field of undergarments. And, its latest line, Uniform by Nikki Dekker, is a prime example of its commitment to making items that fit you.
"Our new collection of live-in luxury bras and loungewear, Uniform, is designed using data from 500,000 women to fit your unique body type beautifully," says True&Co. founder Michelle Lam. What's more, the brand has also unveiled TrueSpectrum, a bra-sizing system the company developed from 7 million data points and 6,000 different body types.