This Beauty Brand Says Kate Moss Is Today's Brigitte Bardot

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MossPhoto: Courtesy of Kérastase.
Kérastase has officially learned two things: If it ain't broke, don't fix it, and when Kate Moss is involved, it has a lifetime warranty. To that end, the brand has tapped Moss as its muse for the second year in a row. The model will be lending her visage to Kérastase's Couture Styling line, which is celebrating its one-year anniversary.

This time around, the brand is striving to help women tap into the envy-inducing, "perfectly unperfect" look à la Brigitte Bardot in the days of Studio 54. "The Brigitte Bardot 'mussed up' '60s look is both quintessentially French and completely universal," says hairdresser Luigi Murenu, who styled Moss' shoot. "Kate Moss is the Brigitte Bardot of today."

The line contains a handful of new products, including Laque Noir, a finishing spray; V.I.P., a texture spray; and Baume Double Je, a defining balm. It will hit shelves this summer — right around the time that Moss' new campaign drops in the U.S. While we wait for that, we'll just be sitting here with visions of Moss' gorgeous hair dancing through our brains...



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