Vacation dressing is getting some serious attitude this summer, courtesy of the latest ASHISH x Topshop collaboration. London-based designer Ashish Gupta’s aptly titled “Beach, Please!” collection features his tongue-in-cheek humor, but with nary a signature sequin in sight. Instead, you can shop bubblegum bikinis, slogan tees, and kooky towel dresses. And, if you reside in the U.K., you can even nab the LED-lit footwear that graced the fall ’14 runway.
The pieces are in the same vein as Alexander Wang’s Parental Advisory spring wares, but with the naughty factor multiplied by a lot. In addition to censored, oversized, mesh tees and dresses are clothing and beach towels emblazoned with sayings like, “Hi, my name is… My room number is..." and "Please service." Our personal favorite? The sleep mask in the slideshow ahead reading, "Not now." Fast-forward to view all of these provocative, eye-catching items — and kindly leave the 'tude to the clothes.