The New McDonald's Happy Meal Mascot Is Scary — & Hilarious
You don't need us to tell you that fast food is bad for you — and for the planet. From Super Size Me
to Fast Food Nation
to Food, Inc.
to Fed Up
, movies and the media have relayed the horror stories over and over again. Just this morning, a high-ranking U.N. official declared today's calorie-laden foods to be just as bad as cigarettes
So, who could really blame McDonald's for wanting to step up its marketing game? Last month, the global burger behemoth unveiled a revamped (and genuinely frightening) new Ronald McDonald
. But, it didn't stop there: Yesterday, the company announced a new marketing initiative revolving around "Happy," a walking, talking Happy Meal thing with cute little shoes and terrifying dead eyes. Behold the strange, be-dentured creation below.
Photo: Courtesy of McDonald's.
According to the Mickey D's presser, Happy is "a new animated Happy Meal® character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating." And, don't worry, y'all: McDonald's has seen Super Size Me
, too: "Happy will encourage kids to enjoy fruits, vegetables, low-fat dairy, water, and juice."
Now, maybe I have no soul, but I think it's pretty funny that this is the best option to come out of what was undoubtedly millions upon millions of marketing dollars. Ultimately, though, that's probably a good thing for our kids' health — it's hard to imagine this guy selling too many Happy Meals.