In the study, published in this month's Quarterly Journal of Experimental Psychology, researchers at the University of Bangor in Wales provided 44 college-aged, white women with a full selection of makeup and instructed them to primp for a night out. They photographed each woman before and after her prep and then created realistic mock-ups of every point on the spectrum — between #nomakeup and full-on face. They ended up with 21 photos, like the ones below, of each woman. These photos were then shown to students (both men and women), who were asked to choose three photos for each model: their favorite, the one they thought most women would like best, and the one they thought most men would prefer.
Of course, we'd like to point out that many of us make a conscious decision to dress (and put on makeup) a certain way because it makes us feel happy, or sexy, or unique — not necessarily to attract others. But, for those who do put on a full face because they think it's expected of them, this finding is proof that less is way, way more.