Benefit's Giving Free Brow Makeovers — Like, Right Now

Benefit Cosmetics has always been like our favorite friendly stalker. It pops up at the airport when we're trying to get out of town. It's teamed up with Task Rabbit to show up at our door to deliver hangover-helper makeup. Now, it's even bringing brow service directly to our city. If you're in New York today, you can catch Benefit's PrimpMobile in Madison Square Park. We're talking waxing, filling, tinting, tweezing, and Benefit's specialty — brow mapping. Oh, and did we mention it's all for free?

Even if you're not in NYC today, you can still campaign to get the PrimpMobile to come to you. Just upload the best pic of your city to Instagram or benebrows.com. Caption the image with something about your city that makes you laugh or smile, and tag it with #PrimpMyBrows, a hashtag for your city (for example, #Miami), and @BenefitCosmetics. The place with the most photos will win a visit from the PrimpMobile. Is it weird if we start one just for R29 headquarters? We don't think so, either.

When: Today, 10 a.m. to 4 p.m.
Where: Madison Square Park (in front of the Flatiron Building), 208 Fifth Avenue (at West 27th Street); no phone.