The video is surprisingly low key considering it was directed by the master showman Hype Williams, but that just means we get to focus on the song's insane lyrics. "I Won" implies that women are trophies, and that Future is, well, winning them. "'I Won' is not a love song. It's just me uplifting women in general," the R&B singer told Pitchfork recently. "I'm giving women the power to treat themselves as a trophy — to show that and know it in yourself and be confident — because when they do that, whoever they're with is winning. I'm not teaching motherf*ckers how to love."
Kanye certainly doesn't need to be taught how to love, as his verse is the rapper's latest ode to his future wifey, Kim Kardashian. In fact, the rapper showers praise on the entire Kardashian clan. "You could look at Kylie, Kendall, Kourtney, and Khloe," he raps. "All your mama ever made was trophies, right?" Right, Kanye. Right.
Check out the sun-drenched lovefest below.