Celebrity collaborations can be hit or miss. Often times, a major influencer will join forces with a label for a one- or two-piece collection that sells out in minutes. And, sometimes the sold-out product doesn't deserve the hype. But, Pharrell Williams' new partnership is totally different. In fact, we can add a whole new line to the multitalented artist's long résumé, as he officially announced he's teaming up with adidas.
We're not talking about a one-off range, either. Williams has signed on for a long-term partnership with the iconic activewear brand. And, as adidas mentions in its press release, this celeb brings something to the table that many others don't have: his own textile company. Williams is the creative director of Bionic Yarn, a sustainable line of thread created from recycled materials. And, together, Pharrell and adidas will incorporate the eco-friendly materials into some of the new designs.
Stay tuned for when the first adidas x Pharrell Williams collection drops this summer. For now, we'll leave you with the megastar sporting an awesome bomber jacket with the brand's signature stripes. And, watch the video below to see what kind of magic he holds in that large Vivienne Westwood hat. Hint: It's not a bunny.
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