Going To The Movies Might Not Bankrupt You Anymore

amcPhoto: Courtesy of AMC Theaters.
Can you remember the last time you went to the movies? Neither can we. While that may be because we're just getting past that dreaded movie wasteland known as Hollywood dump season, it also has to do with the fact that our home entertainment options are endless. Why leave our own couch to go to a more expensive, less comfortable couch?
Though ticket revenues rose to $10.9 billion last year, from $10.8 billion the year before, that can mostly be attributed to the increase in ticket prices from formats like 3-D and IMAX, not to increased attendance. In fact, the total number of tickets sold fell 1.5% in the past year. That's an alarming trend for studios and theater owners, who face increased competition from the ever-increasing amount of on-demand services, online-streaming companies, and luxury televisions and sound systems whose quality comes close to what's being offered at your local multiplex.
It comes as no surprise then that a trade group representing theater owners is trying to hammer out an agreement with theater chains and movie studios that will allow them to lower ticket prices for one day a week. What day that might be has yet to be determined, but in Canada it's called "Cheap Tuesday" and that has a pretty nice ring to it, don't you think? (TIME)

More from Movies

As if winning an Oscar wasn't enough, actress Lupita Nyong'o just proved that she has another talent under her belt: freestyle rapping. The 33-year-old ...
There are few movies that just beg to be parodied more than Fifty Shades of Grey. But High School Musical comes pretty darn close. In case you haven't ...
This month, many 15-year-olds are just getting in the back-to-school swing of things. But Auli'i Cravalho's schedule is a little bit different: The teen ...
The 1960s never seemed creepier than in Rose McGowan’s haunting short film, Dawn (2014). McGowan, whose long acting résumé includes roles on TV megahits ...
Growing up is hard to do. Before "adulting" — that is, clumsily impersonating our role models and pretending we have our lives together — became a buzzword...
Every once in a while, a documentary comes out and changes the world. For 2016, 13th is destined to do just that. A film from notable director, ...
For women, Star Wars costumes used to mean one thing: Princess Leia. There were variations within the theme — Danish side-bun Leia, Hoth Leia, gold-bikini-...
As long as Harry Potter fans keep rewatching the beloved movies, they'll keep finding new reasons the series will make you cry. The latest discovery? Harry...
The documentary world can be overwhelming. Think of a topic — broad or obscure — and very likely a movie has probably been made about it. Biographies, ...
Luna Lovegood is one of the most memorable characters from J.K. Rowling's Harry Potter series. Later, the eccentric character was brought to life by the ...
Few things bring cinephiles joy quite like spending the weekend holed up in a movie theater, devouring the latest silver screen debuts. Though the biggest ...
There comes a point in every person's life when Netflix just isn't enough. Despite there being countless options on the popular streaming service, ...
Double check the calendar: It's officially fall. The leaves are changing, Halloween is looming, and cuffing season is just around the corner. What does ...
Five months after a controversy formed around the casting of Scarlett Johanssen as a Japanese woman in Ghost in the Shell, the teasers are here. For the ...