Though ticket revenues rose to $10.9 billion last year, from $10.8 billion the year before, that can mostly be attributed to the increase in ticket prices from formats like 3-D and IMAX, not to increased attendance. In fact, the total number of tickets sold fell 1.5% in the past year. That's an alarming trend for studios and theater owners, who face increased competition from the ever-increasing amount of on-demand services, online-streaming companies, and luxury televisions and sound systems whose quality comes close to what's being offered at your local multiplex.
It comes as no surprise then that a trade group representing theater owners is trying to hammer out an agreement with theater chains and movie studios that will allow them to lower ticket prices for one day a week. What day that might be has yet to be determined, but in Canada it's called "Cheap Tuesday" and that has a pretty nice ring to it, don't you think? (TIME)