No judgment, but are there any fashion brands you just can’t pronounce? This writer has always felt a little unsure of how to say Junya Watanabe, which is embarrassing, because it's one of my favorite labels.
But, all this is about to change, thanks to i-D’s latest video. The magazine teamed up with a bevy of up-and-coming models to shoot a short film that finally explains how to say all those complex couture names, from A to Z. That’s Azzedine Alaïa to Zegna. Lindsey Wixson, Esmerelda Seay-Reynolds, Grace Bol, and Soo Joo (who, it should be noted, all have difficult-to-pronounce monikers, too) take turns saying the fashion labels we wish were hanging our wardrobes. After you watch this clip, you'll never stumble over the word again — whether it's Versace (ver'sa'che) that trips you up or Hermès (air'mez).