I-D Schools Us In How To Say All Those Crazy Fashion Words

No judgment, but are there any fashion brands you just can’t pronounce? This writer has always felt a little unsure of how to say Junya Watanabe, which is embarrassing, because it's one of my favorite labels.
But, all this is about to change, thanks to i-D’s latest video. The magazine teamed up with a bevy of up-and-coming models to shoot a short film that finally explains how to say all those complex couture names, from A to Z. That’s Azzedine Alaïa to Zegna. Lindsey Wixson, Esmerelda Seay-Reynolds, Grace Bol, and Soo Joo (who, it should be noted, all have difficult-to-pronounce monikers, too) take turns saying the fashion labels we wish were hanging our wardrobes. After you watch this clip, you'll never stumble over the word again — whether it's Versace (ver'sa'che) that trips you up or Hermès (air'mez).
Watch the video, and let us know in the comments section below the label you’ve always had trouble saying. Oh, and it'a joon'ya wa'ta'na'bey, in case you were curious. (i-D)

More from Fashion

Let's say you're Beyoncé. Let's say your daughter is Blue Ivy. Let's say you have to, for whatever reason, attend a football game. Let's say you have a ...
This post was originally published in March 2016. You've done the research, talked to some friends about it, and decided it's time to quit fast fashion ...
The Business of Fashion released a report Monday on changes to the fashion calendar, and there's a common thread throughout them: More and more brands are ...
Laura Delarato and plus-size TRX trainer and pole dancer Roz Mays try on workout tops and talk about what makes a good plus-size workout top
Sometimes, one glance at your Google calendar for the next day can leave your head spinning — how on earth will you get it all done? Maybe you've got a ...
It's hardly a secret that fall and layering come hand-in-hand. With transitional weather swooping in, and the daily too-hot-too-cold conundrum, we find ...
Remember when Kim Kardashian wore bike shorts and the entire internet collectively freaked out? Well, it seems like she was on to something. Despite the ...
(Paid Content) Though the temps are still doing that awkward dance between summer and fall, we're already dreaming of sweater weather and itching to scoop ...
There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
You don't even have to explain yourself; it happens. We've all been there, an hour before we're supposed to show up to our buddy's Halloween party, and we ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
Jeans, sweater, booties, repeat. If you don't push yourself beyond this tried-and-true combination, fall dressing can get old...fast. Don't get us wrong...
If you're suffering from a case of the Mondays, Alessandro Michele has a cure. It involves an editorialized gathering of a few of our favorite things: ...
This post was originally published on August 23, 2016. As great as summer dressing may be (the skimpy tank tops, breezy dresses, and super-short shorts ...