According to the story, "Obscurity Is the Lure," the hard-to-find polish fervor has escalated along with the rise of the beauty blogosphere. Nail-polish fanatics have developed a highly interactive world in which colors are tested, swatched, and hunted. Though the article refers to the collectors as "lemmings," we had a collector contact us to note that lemmings are actually the hard-to-find polishes themselves, not the people collecting them. The collectors self-identify as "lacquer-heads" or "polish addicts."
The Internet has become a place where you can refer to a certain discontinued Essie color by an abbreviation and count on your audience knowing what you're talking about (Starry Starry Night, for example, is often referred to as SSN). Then, of course, there is Clarins 230, a discontinued shade so hard to find that collectors have taken to calling it "Unicorn Pee." And, paying $150 for it on eBay.
The Times reports that people are coughing up as much as $250 on eBay for SSN. But, it translates into real life, too. Nail-polish hunters search for polishes at flea markets and garage sales, and there's even a recurring party in the East Village for those who love discontinued shades.
So, readers, we're dying to know: How far would you go (and how much would you pay) to get a hard-to-find beauty product? (The New York Times)
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