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San Francisco seems to be the flavor of the week when it comes to photo-shoot backdrops. (Not that we're wondering why.) Hot on the heels of Urban Outfitters' activewear launch (and pretty Bay Area lookbook to go along with it), Free People has tapped its NorCal neighbors to bop around the city to show off its wares in striking pics, too.
The Free People Me Style Community met up with the brand's creative director in S.F. and made a sartorial day of it with cool stops at haunts like Precita Park Café and Succulence. (Hmm, did they peep our Bernal Heights guide?) Of course, the photos are nothing short of a visual wonderland and are motivating us to get out and about, pronto. Click through to see the pics and be sure to pencil in your own Free People-inspired field trip.