When it comes to savvy marketing, condom companies don't exactly have the greatest track record. Their commercials are notorious for verging on vulgar — that is when they're not ridiculous euphemism-laden snoozefests. Honestly, considering that we're talking about preventing not only unwanted pregnancy but life-ruining disease as well, you'd think condom manufacturers would be a little better at pitching their product.
So, we were definitely happy to see this cute little clip from a condom company called L. Titled "A Call To Good Men," the ad has pretty much everything you could possibly want, such as men showering outdoors, men holding platters of antioxidant-rich raw vegetables, and men putting bandages on injured puppies. The product sounds pretty great as well: L. condoms are made of high-quality natural latex, they're free of glycerin and parabens (which can cause irritation), and they're purified to minimize that gross plastic condom smell.
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Maybe the best part, though, is L.'s business model. Founded by a former photographer who saw the effects of the AIDS epidemic in Africa firsthand, the company donates a condom to a developing country for every condom sold.
Watch below — if you're not sold yet, that puppy thing just might do it.