Please upgrade your browser for the best Refinery29 experience. Read more.

Meet The Babe Behind Ardency Inn's New Beauty Campaign

  1. Begin
    opener

    63

    SHARES

    comments
    See All Slides

    When makeup brands choose a face to represent them, it's usually a familiar model or a classically beautiful, well-respected celebrity. Ardency Inn, though, is not your average makeup brand. This beauty newcomer takes its inspiration from the downtown-NYC music scene, with high-quality makeup for both rock stars and the women who love them. It's beauty that encourages creativity, so basically, we're obsessed with it. (It doesn't hurt that makeup artist and R29 friend James Vincent is the head of artistry and education).

    And, as for the new face of this super-cool company? Meet Marial Maher, also known as indie pop artist Seasick Mama. She's featured in the spring campaign to promote their Americana collection, which is composed of natural-finish neutrals. With grungy mermaid hair, a great brow, and lots of tattoos, she's not the kind of face we're use to seeing in ad campaigns — and that's why it's so fabulous.

    We caught up with Maher and picked her brain about her personal beauty routine. Read on to learn about her lavender-oil habit, the style she steals from her mom, and her secret to good hair on tour. (Hint: It doesn't involve washing it.)



    Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!
    Begin Slideshow

MORE SLIDESHOWS

The 10 Coolest Stores That Opened In 2014

Has any other year in recent memory offered up so many buzz-worthy store openings? Maybe. But, this year — with its H&M-sister brand invasions and numerous e-commerce-to-brick-and-mortar transformations — was particularly riveting. Add to that a ton of speculation (not to mention competition) over which U.S. city would read

Tinseltown

Lauren Conrad's Last-Minute Gift Ideas

As it seems to do every year, Christmas has totally snuck up on me again! I can’t believe it’s only a few days away. Since I know some of you might not have checked everyone off your shopping list yet, I thought it would be helpful to put together some last-minute gift ideas. Whether you order online with expedited read