Lululemon hasn't quite kissed and made up with its customers since founder Chip Wilson delivered those abrasive comments about women whose thighs touch (read: most women in the world). But, the controversial chairman appears to be extending an olive branch before he steps down later this year.
The athletic-apparel brand beloved by the yoga-obsessed is now venturing into luxury undergarments with the help of Toronto-based company Fortnight Lingerie. Fortnight, which has somewhat of a cult following among full-busted women, has partnered with concept space Lululemon Lab for the capsule collection. And, the best part? The net proceeds of the collaboration will be donated to Wilson's Vancouver-based charity Imagine1day, which helps children in Ethiopia receive a quality education.
Christina Remenyi, Fortnight's founder and designer, says the limited-edition line began as a collaboration between Lululemon Lab’s Lacey Norton and Imagine1Day’s Sapna Dayal. The duo then approached her to work on the production with the “idea of using beautiful lingerie to educate, inform, and spark conversations relating to gender equality in Ethiopia.”
As for the line's specifics, Remenyi tells us that the capsule collection will include a triangle bralette, high-waisted and bikini knickers, and a slip, incorporating Lululemon's Power Luxtreme performance fabric and Fortnight's chevron jacquard lace and latex-free elastics. "The theme of the collaboration was to celebrate strength and femininity. We were focused on balancing the design sentiment of both brands, combining a modern, athletic aesthetic with a touch of delicacy,” Remenyi says.
If you're looking to get your hands on any of these items, they will retail between $56 and $188 and will be auctioned at a launch event on February 11 at Lululemon Lab in Vancouver, where the remaining garments will be available for purchase.
Of course, though the pieces look solidly constructed and perfectly pretty, the most interesting part about this collaboration might be the sheer fact that Lululemon's fabrics have garnered quite the reputation for being a tad see-through. That might not be the best thing in the yoga studio, but who wouldn't want a bit of X-ray vision in the bedroom?