Ulta Takes Beauty Stalking To The Next Level

Beauty retail giant Ulta must understand this voyeuristic/curious-cat impulse because they've launched a new initiative called Trading Faces. Every episode will invite two women from totally different regions of the U.S. to swap signature beauty looks. First up: Ashley, a Southern charmer who swears by big hair and pink lip gloss, and Chelsea, an L.A.-based fashion stylist with a glamourous, eclectic, ruby-lipped visage. Watch this teaser to get a glimpse into what happens when the women take each other's looks for a spin. It might just inspire you to switch up your own look!


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