Finally! Bra Shopping Made Easy Thanks To This Clever App

We've all experienced our fair share of awkward bra fittings. You know the drill: Baring it all in front of strangers, having any insecurities on display under unflattering dressing-room lights — it isn't pretty. But, it seems our beloved smart phones are stepping in to save the day, and rid us of this annoying process once and for all. Enter ThirdLove, the new mobile app changing how we shop for lingerie.

The intimate-apparel app, which is available for free in the App Store, functions as a virtual tape measure to calculate a woman's exact size. Once fitted, you can shop a collection of gorgeous undergarments tailored to your measurements. You'll also only encounter models that look similar to your size, so the experience is seamlessly customized to you. And, with Valentine's Day around the corner, it's only fitting that the app just rolled out a fresh collection of pretty underthings for the holiday. Who knew bra shopping could be this satisfying?