Please upgrade your browser for the best Refinery29 experience. Read more.

Karl Lagerfeld's London Flagship Is Going To Be MAJOR

  1. Begin Slideshow
    KL00

    32

    SHARES

    0 comments
    See All Slides

    Shopping on Regent Street keeps getting better and better. First J.Crew launched its London location, and now comes the news that Karl Lagerfeld’s namesake brand is (finally) opening its flagship store on March 14.

    Last year, the rumor was that Lagerfeld would choose South Molton Street to base his U.K. retail operations, but 145-147 Regent Street is where the fashion label will call home. And, what a home it is! These preview pictures reveal it’s a 2,700-square foot monochromatic masterpiece that offers a glimpse into the mind-set of this sartorial genius. From suits and handbags to accessories and limited-edition projects (hello Lagerfeld-designed Diet Coke bottles), anything to do with KL can be bought here.

    What’s more, the store aims to fuse fashion, shopping, and technology in a unique way. Changing rooms masquerade as photo booths with built-in touch screens allowing shoppers to take snaps of their outfits and apply Karl-sanctioned filters to them before sharing on their social-media channels. Want to write Lagerfeld a personal note? You can. Just leave a message in the digital guestbook at any of the iPads in the store.

    Click through to see pictures of the store’s interior. And, let us know in the comments section below what you’d ask Lagerfeld if you had the chance to talk with the design icon.


    Like this post? There's more. Get tons of style secrets, insider shopping dish, fashion news, and more on the Refinery29 Fashion Facebook page!
    Begin Slideshow

MORE SLIDESHOWS

Chicago

Beauty Advice From Motown's Diana Ross Look-Alike

When we first saw actress Allison Semmes saunter onto the stage during a performance of Motown the Musical, it was immediately clear she was born to play the role of Diana Ross. From her mannerisms to her voice, Semmes nailed it. Of course, playing one of the most legendary songstresses in music history several times a read

San Francisco

The Coolest Techie Digs In S.F.

Sometimes it’s easy to forget that a generous chunk of the apps and sites we use on a daily basis operate practically right in our own backyard. Case in point: Dropbox. The storage-solving site is our work lifeline and we log in and out of it more times a day than we can count. In the real world, it exists right over in read