Maison Jules Enlists Garance Doré, Brings Paris To The South



Charleston, South Carolina, is pretty far away from France — a little more than 4,000 miles, in fact. But, you'd never know it looking at the Maison Jules campaign. The brand invited the lovely Garance Doré behind the scenes, and the video ahead captures exactly what it was like shooting the new spring '14 ads. And, you, mes chéries, are getting an exclusive first peek below.

The available-in-Macy's-only line, which enlisted the photographer for its debut as well, has created a follow-up collection that's playful and colorful yet crisp and polished all at once. It's the kind of balance that evokes French-girl chic with that undone charm we so greatly admire.

While the photos from the collection may put the model front and center, this clip is really all about Doré. Well, and her perfectly choppy, cropped 'do. Watch on to see how the pro brings a bit of Paris to the South for Maison Jules.