AYR Is Here! Shop Your Perfect-Fitting Jeans (& More) Today

  1. Begin Slideshow



    See All Slides

    Last November, we put an end to your search for the best fitting jeans ever with new women's-wear line AYR, the third brand under Bonobos Inc. (which houses men's-wear collections Bonobos and Maide) by Maggie Winter (formerly of J.Crew) and Jacqueline Cameron (formerly of Calvin Klein/Madewell). Of course, with a collective résumé like that, you knew you were in for expertly designed and quality-tailored garments with total staying power. And, though we gave you the chance to pre-shop four of the brand's super-well-made denim styles last year, the full website (and entire first collection) officially launched today. Credit cards, get ready.

    The debut line stocks 75 pieces — including those perfect jeans in a variety of washes and cuts, called “the skinny,” “the ciggy,” and “the micro-flare.” There are also silk crepe blouses, tanks, tees, sweaters, blazers, and trousers just begging to be incorporated into your office-outfit rotation. Click ahead to peep a few of our favorite styles. (Yes, we’ve already purchased.) Or, head over to AYR.com to shop every item. Yep, the hunt for the rest of your spring wardrobe ends right here.

    Begin Slideshow


Designer Collaborations

It's Happening: Steven Alan X Dr. Scholl's

Now that “ugly,” comfort-first shoes are the new normal (or, rather, the new normcore), we’ve been reintroduced to brands that haven't been in our wardrobe rotation for some time. While Birkenstocks and Tevas deserve plenty of cred, one of our favorite shops is making damn sure we don’t forget about one of the read

Naturally Gorgeous Spring Hair

While many of our recent hair DIY tips have involved styling tricks to change up your texture, this one is all about embracing those gorgeous, natural curls. We're coming up on the most humid time of year, and naturally textured hair is definitely not immune to frizz — quite the opposite, in fact. So, it's beyond read