If you're buying jewelry, Hukkster recommends purchasing pieces in January. "Last year, we saw fine jewelry from popular retailers drop up to 64% the last week of January. We saw savings up to 55% on designer lingerie, and this year, we've already seen up to 40% off. But, these don't stay in stock long, so pull the trigger quickly!" In the market for a little black dress? Prices are lowest (over 60% discounts) during the first week of February. And, for the procrastinators this year: If no one's going to be upset about a belated gift or an IOU, there are tons of promotional codes offered on Valentine's Day at a variety of online retailers (up to 71% off). So, show your mate, yourself, and your wallet a little love this season.