Apple's iPod Is One Click Wheel Away From Extinction

apple0Photo: Courtesy of Apple.
Think twice before you trade in your ancient click-wheel iPod: That pup could be worth something in a year or so. According to new sales statistics, Apple sold 52% less of its iconic MP3 player than it did last year.
Advertisement
This isn't the consumer's fault, though. Apple has been, in its own words, "cannibalizing" the iPod with each new generation of its MP3 player/cellphone/mini computer known as the iPhone. Way back in 2009, Apple's CFO Peter Oppenheimer laid claim to the brand's trajectory: "For traditional MP3 players, which include Shuffle, Nano, and Classic, we saw a year-over-year decline which we internally had forecasted to occur. This is one of the original reasons we developed the iPhone and the iPod Touch." With the rise of streaming music services like Spotify, Pandora, and even Apple's new iTunes Radio, however, even the iPod Touch has become a cold sell. (A Touch owner has to be connected to WiFi if they want to use streaming services, which kind of defeats the whole mobile purpose when they're out running in the wilderness.)
Since the iPhone and iPad are basically iPods on steroids, it's not the biggest loss to the company. The iPod (especially the classic) will likely become what the record player is today: a novelty item. The Verge believes that Apple isn't nixing the MP3 player altogether, though. It's good to remember that it took Apple three years to update the Mac Pro, and now we have an intimidating cylinder housing all our software, browser history, vacation pics, and guilty-pleasure iTunes playlists. However, convincing the world it needs a smaller cylinder-like music player will take more than brightly-colored, dance-filled commercials. (The Verge)
Advertisement

More from Tech

You're at 20,000 feet, and you realize your flight doesn’t have WiFi — which wouldn't be a big deal, except you forgot your book at home, and none of your ...
It's a sad but true fact that a bad commute — one where you just miss the bus or subway — has the power to ruin your day. More often than not, these near...
When you think of playing a video game, what comes to mind? Is it a raucous game of Wii Bowling when you were in college? Hours spent on your Game Boy ...
GENERATION STARTUP presents Women In Tech, an episode of an exclusive web series with footage left on the cutting room floor. The feature documentary ...
If you're a Yahoo user (or ever have been), you'll want to change your password ASAP — and not just on that Yahoo account. Today, the company confirmed ...
There are two types of people in this world: the zero-inbox purists, and the ones with hundreds (or even thousands) of unread messages in their inbox. ...
It may seem like your car hasn't let you down. But apparently, all these years, you've been driving a vehicle suited for the wrong gender. At least that's ...
(Paid Content) Refinery29 is now on Versy, a messaging and content-sharing app made for busy people like us
The iPhone 7 may not be a mystery anymore, but the hype surrounding it is far from gone. Now that we know what it looks like (hello, new camera) and what's...
Without a doubt, dating in 2016 is an art form. If you’re single and looking for love, you know where the scene is. It’s online. (Unless you’ve made it ...
Instagram's latest update includes a tool that's ideal for every perfectionist — or anyone who spends time editing a photo in the app, only to get ...
I was doing my usual routine of scrolling through Instagram while eating my lunch when I saw a truly disturbing image: The now-10-year-old boy I used to ...
In the past, your phone has likely emitted a hideously blaring, horn-like sound to indicate you were receiving a flash-flood warning from the national ...
As a small business owner for the better part of a decade, I’ve learned firsthand that time is my most valuable resource — yes, even over money. You can ...