Chloé fragrances have been taking the rose from a timelessly romantic floral to a fresh and luminous scent since 2008. The brand's newest fragrance, Roses de Chloé, follows suit. This is not your average rose-scented perfume. While it definitely has that recognizable note at its core, the overall vibe is younger, muskier, and more vivacious. It's like a rose that just put on a tiny cotton sundress to go have a bright adventure in the light.
Of course, what would a new Chloé eau de toilette be without a gorgeous promo video? This one really takes the cake for creativity. Watch as interpretive dancers wearing flowing cream-colored gowns twirl in the shape of a blooming rose. It's really quite beautiful. We're not the kind of people to be inclined to say a choreographed dance reminds us of a fragrance (New Yorkers are a little more concrete than that). But, if this fragrance was a dance, this is what it would look like.
This vibrant new fragrance is definitely going to be a major player in our spring beauty game. The classic chic bottle and its pink ribbon don't hurt, either.
Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!