It can be really hard to resist the pull of Sephora, the hypnotic lure of Ulta, the tantalizing counters at Nordstrom...But, while we're guilty of being the kinds of girls whose wallets are instantly lighter the moment we walk into a purveyor of beauty products, we have another weakness: The largely uncharted beauty world of Etsy.
Like any online marketplace, Etsy feels infinite. It's clear the potential to find miracle products is there, but since anyone
can have a shop, it can also feel somewhat risky. We love a good challenge, though, especially if that challenge involves a hunt for the best beauty. So, true to form, we did a lot of deep digging — and consulted some of our more Etsy-savvy friends for help (hey, it's a big world out there).
Click through for our picks, and definitely keep an eye on these little companies. You never know when someone could make the leap from indie brand to department store staple.
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