Elle Strauss, Shopbop's fashion director, told WWD that the collaboration seemed like a natural pairing for the e-commerce site. "We were thinking about our girl and her lifestyle and SoulCycle kept coming to mind," she said. Of course, for the many, many bike addicts out there, we're sure the collection is a match made in cycling heaven. Not to mention, it's a boost of inspiration in case those New Year's fitness resolution are starting to wane already.
The 13-piece line will be available to shop tomorrow on Shopbop, priced from $48 to $136, and will feature pops of neon and skulls. Consider that a bit of sartorial spintimidation. (WWD)