Benefit Wants To Make 2014 A Feel-Good Year

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Well, friends, it looks like 2014 is going to be a tender one. Case in point: Benefit is teaming up with the Love Is Louder campaign to sponsor a week that celebrates inner beauty. We don't often see the intersection of inner and outer beauty being promoted by a company that sells makeup, so it's a pretty exciting initiative.

The message, "Love is louder than any voice that brings us down," is simple and to the point. From January 13 to 19, participants will be involved in seven actions that promote self-confidence, encouraging women to focus on the positive. Exactly how that'll happen will be revealed throughout the week. But, based on the warm fuzzy feelings it gave us, the above teaser video has us convinced to sign up for the campaign.

This is definitely worth checking out, even if you're already in touch with your inner beauty. After all, the more we talk about this sort of thing, the better. And, not just for 2014.



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