There are some things that get us excited. Then, there are things that send us over the moon. Naked 3 was one, and honestly, this might be the next runner up. In a rather unusual move, Pantene chose a Friday evening to announce Gisele Bundchen as the new celebrity spokesperon for the brand.
This comes at the same time as the brand launches a "Detox" collection for women who want to "essentially 'reset' their hair," a press release stated. While Bundchen will represent the entire brand, this sounds like something of particular interest for her: “I feel my hair has been through it all — from being styled more than ten times in one day to enjoying the sun and surf with my children," she said, adding that Pantene was (or at the very least, is now) her go-to for gorgeous locks.
And, gorgeous locks they are. Though it's the first time Gisele has ever represented a hair care brand before, this is is the epitome of a match made in heaven. Gisele's flowing, shining, insanely healthy-looking hair is almost as iconic as her legs. Like Gisele, Pantene's brand vibe is friendly and approachable, with a venerable reputation. Considering both parties' history with beyond-perfect hair advertising, well, we can't wait to see what comes next. (E!)