When Beyoncé drops something, we instinctively run to get it. Her latest album hit iTunes and we were right there to buy it, her 90-city concert tour is causing near-pandemonium across the world, and now... Well, get ready to save some post-holiday cash, because Bey is dropping her third fragrance on us in early 2014.
WWD reports that the third fragrance, Beyoncé Rise, takes its cues from her hyper-personal HBO documentary, Life Is But A Dream. Both the film and the scent are meant to showcase a more personal side of the singer, touching on inner strength, overcoming adversity, and what it really means to be a woman. Bey's reportedly dropping the fruit and gourmand notes for a voluptuous, sexy floral. We're prepared to overcome the adversity of crazy long lines to get our hands on it.
The fragrance joins it's predecessors, Beyoncé Heat and Beyoncé Pulse, which have already generated a reported $400 million in sales according to a Coty spokesperson, making Bey's fragrance pillars the highest-selling celebrity fragrances of all time. The new scent is schedule to ship in January so it makes it way to stores by February, just in time for Valentine's Day and for millions of us to put a ring on it. ( WWD)