Now in its 86th year of business, Strand boasts more than 2.5 million books lining floor-to-ceiling shelves throughout the store. And, though it claims it was late to the game, a strong web presence and big-name partnerships help the NY institution stay afloat. According to a Strand employee the store hosted two events with Franco and each time he shared info about it on Instagram or Twitter there was a "massive bump in ticket sales." Franco's followers, in turn, become Strand supporters.
Franco's support also extends to authors. He created a video for Gary Shteyngart's forthcoming memoir Little Failure. And, he got his friends Rashida Jones, Jonathan Franzen, David Ebershoff, Alex Karpovsky, and Sloane Crosley to join him. A book trailer of this caliber affords the author more publicity than he may have received on his own. Plus, it confirms what we've always believed to be true in our hearts: No matter how cool Franco looks, he's as nerdy as we are — at least on the inside.
Click through to the next page to see how Strand benefits from its A-list fans and to see Franco's super-strange book trailer.
(Mashable and BuzzFeed)
Franco's book trailer for Little Failure.
The Strand discusses its social media playbook and its partnership with Franco.