Photo: Courtesy of Reader's Digest.
Reader's Digest is ringing in the New Year with a head-to-toe makeover. The iconic publication debuts its print and digital redesign with the January 2014 issue, and it includes a host of new features including an updated logo, thicker paper, the return of the classic table of contents, and a refreshed website and mobile app. Readers can also enjoy a simpler design, new advertising platforms, and a return of some beloved editorial components including "Points to Ponder" and "That's Outrageous!"
"We are extremely proud and excited to bring the new look of Reader's Digest and its enhanced reader experience to our millions of dedicated and passionate readers," explains Liz Vaccariello, editor-in-chief and chief content officer at Reader's Digest. "They've told us what they love the most and we listened. From cover to cover, the new format is a reflection of our commitment to our readers and has been designed with them in mind, encouraging them to 'Read Up' at all touch points."
To entice new readers to check out the publication, Reader's Digest is offering a free download of January's digital issue. Simply text 51684 or visit www.rd.com/free to get the new issue on your iPhone, Android, iPad, or Kindle Fire. Clearly, Reader's Digest is making these updates in order to keep up with the ever-changing editorial world and find a new generation of subscribers. Do you think you'd pick up (or download) a copy of your grandmother's favorite mag? (PR Newswire)