Finally. Men Start To Embrace Moisturizer

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Ever found yourself frustrated because your man is averse to moisturizer, no matter how flaky his face gets in the dead of winter? You're not alone. But, thankfully for all of us concerned for our fellas' frozen faces, men are more into skin care than ever, according to an article over at The Huffington Post.

HuffPost reports that the men's grooming category grew nearly 20% in 2012 (that makes it a $3 billion market). And those numbers don't only include straightforward groomers such as shaving products and moisturizers, but also manly-man serums and eye creams. This boom can be attributed to an increase in product usage among men, especially the younger set. (A whopping 65% of men ages 25 to 34 uses some kind of facial moisturizing product).

We have to say, we're very proud that men are being proactive and taking care of their mugs. After all, even the toughest dudes deserve some pampering, right? Let's just hope that these beauty-savvy guys will take it one step further and add some SPF in there, too. (The Huffington Post)

Clinique Maximum Hydrator, $32, available at Sephora.

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