Why Naked 3 Is Totally Worth It (& Where To Buy It Now)

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Stop the presses: Starting today, Urban Decay's Naked 3 palette is available at Sephora. Yes, the very same palette that took the blogosphere by storm, prompted a multi-city scavenger hunt, and sold out in the blink of an eye on the brand's website.

But, even though the elusive palette just got a whole lot more accessible, we were still struggling to justify the cost: As proud owners of the Naked palette in all its pre-existing forms, did we really need another (albeit beautiful) version? So, we'd like to simultaneously thank and curse (so much for not blowing our holiday budget) a Redditor who posted a side-by-side comparison of shades from all three Naked palettes.

To be clear, it appears as though this in-depth analysis was actually conducted by her boyfriend in an effort to show the similarities (and thus, impracticality) of the palettes. But, unfortunately for him, the plan seems to have backfired — grouping the shades proved that even those shadows within the same color family had distinct differences.

Looks like the stars have truly aligned — we're clicking on over to Sephora during our lunch hour today. So, thank you, Reddit boyfriend, for making us feel more comfortable selecting "Add to Cart."

Urban Decay Naked 3 Palette, $52, available at Sephora.


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