Sounds very Harry Potter, right? Well, O.W.L.S, which stands for Ornithological Waterstones Landing Service, proposes to be a service comprising of a fleet of trained owls, whose job it will be to deliver your Waterstones package within 30 minutes.
Defending this rather bizarre approach to delivering goods, a Waterstones spokesperson explained to BuzzFeed said, “Yes, this is exactly what they did in Harry Potter. You’re asking that as if this is a bad thing.” Nope, not us. Genius advertising spoof, sure, but we'd take Hedwig over a robot any day.
But, don’t expect to see a package-clutching owl glide into your driveway anytime soon, as Waterstones' aptly named press officer, Jon Owls, explains, “Putting owls into commercial use will take a number of years, as it takes ages to train owls to do anything.” Guess it'll be a long wait. (BuzzFeed)