Prada Goes Dark, Dark, Dark For New Resort 2014 Video

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Nov 29, 2013 9:10 AM
Frankie Mathieson

Need a little desk distraction this morning? You’re in luck because the Prada Donna Resort 2014 campaign video is HERE. The collection is off-the-scale dreamy — think Technicolor floral prints, It bags, serious wrist candy, and gems galore. It definitely has us lusting for a holiday with Ms. Miuccia. Cameron Russell and fresh faces Amanda Murphy and Anna Ewers star as ladies who love to lounge. The soundtrack for the gorgeous vid is “Daydreaming” by Dark Dark Dark; its Elliott Smith-like melody hints that all is not what it seems.

Shot by Mr. Steven Meisel, this languid look at Prada’s dark paradise is a bit Lynch-ian. There is a darker, mysterious side to these women and their story. But, the real stand out of the campaign? Those awesome Hawaiian Saffiano bags. We ~~need~~ want them in every colorway, NOW.

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