iD magazine, the fashion title with its tongue always firmly in its cheek is 33 years old. The brand is known for its mix of street culture, high-fashion shoots, and signature wink. Literally. Every cover star is shot with a one-eyed stance, and for your visual pleasure, the brand’s creative director Charlotte Stockdale and director Jérémie Rozan have compiled a video celebrating its famous wink from a to z.
The team hotfooted it to Paris to shoot some of the stars who featured on the magazine’s most iconic covers. We’re talking supermodels Cara D., Joan Smalls, and Lindsey Wixson. Oh and, designers J.W. Anderson and Rick Owens popped by, too. Click through to watch iD’s favourite people give their best “who looking at me?” poses and let us know in the comments section below which iD cover is your favourite.