Iman Makes Concealer Like We've Never Seen Before

04_Iman_14_rPhotographed by Nina Westervelt.
It's no secret that we're convinced Iman walks on water (see exhibit A and exhibit B). But, aside from our love of the woman herself, we're also big fans of her innovative, yet affordable, makeup line. So, we could not be more excited for the supermodel's latest addition to her line: a powder-to-cream CC concealer. Say that three times fast.
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In an interview with WWD, Iman describes her goal to create a makeup line that is as universally appealing as possible. Says the entrepreneur: "Everybody wants the same thing, beautiful, flawless skin tone. Everybody is looking for that — make me look beautiful: Me. I don’t want to look like someone else.”
Iman's new CC concealer was created to be a skin care/makeup hybrid that enhances one's natural glow with flawless, undetectable coverage and benefits such as amino acids, beta-carotene, and the Indian herb boerhaavia diffusa, which is said to reduce inflammation. The $15 product will be available December 15 at retailers such as Ulta and Target.
Also up soon for the multitasking superstar? The Iman Cosmetics app, which will allow consumers to upload a picture of themselves and receive product recommendations based on their unique coloring. So, besides being weepingly gorgeous, Iman is also making our beauty lives easier. Seriously, could we love her any more? (WWD)


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