Photo: Courtesy of ICONOCLAST.
Hey ya, Bob Dylan — you're not the only artist pushing the envelope of music videos this week. Pharrell's got himself a 24-hour music video. And, no, we're not yanking your chain.
Hopefully you've a pretty casual to-do list to complement your casual Friday, because "Happy" will suck you in (before you know it, an hour has gone by). But, what a blissful hour it will be. Working with ICONOCLAST Interactive, Pharrell made enough music videos for his Despicable Me 2 song to fill an entire day. They spliced it together, and 24 Hours of Happy is the deliciously packaged result.