This comes literally a day after the brand finished an epic three-city scavenger hunt to gift a few lucky devotees with all three Naked palettes. We're not going to lie — we're a little shocked it hit so fast. Don't get us wrong, we're stoked, but we're also completely unprepared for this. We thought we had more time to covet and now we're in full-on acquire mode.
According to our insider sources, the brand pushed up the launch date because of the leaks by international bloggers. So, you can thank all those lovely French beauty bloggers for this early gift. We're actually glad the brand pivoted on their original plan and launched early. It's a smart business move to capitalize on the current frenzy. As one of our commenters so succinctly quipped in an earlier post, everyone is treating it like it's the second coming of makeup Jesus. The brand was savvy enough to recognize that and moved the release date up. Bless them.
The description on the site says this rosy neutral collection features 12 brand-new shades in matte, pearl, and metallic. It also comes with a new double-ended shadow/blending brush and a sample of Primer Potion.
Why are you still here? Why aren't you throwing money at your computer screen yet?
Urban Decay Naked 3 Palette, $52, available at Urban Decay.
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