As The Wall Street Journal reports, the new jeans are intended to trap body heat, turning it into infrared rays with the ability to combat cellulite problems. While we're pretty impressed by the idea of transforming our thighs with little exhaustion (like, as much as it takes you to zipper your fly), we have suspicions that this might be a bit too good to be true.
WSJ says that Herchcovitch, whose "beauty denim" debuted at Fashion Rio this past Saturday, has researched this new fashion technology for the past five years. But, there's no concrete evidence to back up his claims. And, considering some of the cellulite myths we've debunked already — including how weight loss, creams, and even UV light may not make the bumps disappear — our skepticism is admittedly high. In this case, we're going to need to see it to believe it. (Wall Street Journal)