Turns Out, Snapchat Is Worth WAY More Than You Think

Snapchat, the self-destructing app that lets you share videos and pictures for 10 seconds, just acquired a staggering price tag. The two-year-old, California-based start-up is valued at an eye-popping $4 billion, even though its revenue stands at zilch.
Launched in July 2011, Snapchat earned its hefty price tag this week after seeking $200 million in funding from Asian investors who are keen to optimize the app's rising popularity among the oh-so desirable under-30 demographic. And, the stats speak for themselves: The brand claims to have around 100 million users who share up to 350 million snaps daily.
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In the age of oversharing, Snapchat may seem like just another addition to an endless catalog of tell-all apps, but don’t be fooled. Unlike Instagram or Vine, Snapchat's main feature makes it very appealing. The app removes all traces of a user’s digital footprint, which makes firing off that embarrassing snap to your ex almost seem like a good idea.
But Snappchat, like Instagram and YouTube and similar, faces a few major hurtles. How will it maintain the momentum? And, how will it actually turn a profit? Both Instragram and YouTube have introduced native advertising as a means of generating income, but not until after the businesses were sold to Facebook and Google respectively. Could a similar sale be in store for Snapchat? Share your 10-second suggestions in the comments section below. (The Independent)
Snapchat (1)Photo: Via The Independent.
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