L'Oréal announced via Instagram today that Blake Lively has joined their team as the newest spokesperson for the beauty brand — and Vogue Paris spoke exclusively with the actress about the partnership. Lively is no stranger to the beauty scene (the actress also represents Gucci Première perfume), but this partnership is a whole new game for the star. Says Lively about joining the ranks: "[L'Oréal spokeswomen] are not just beautiful women, they are women of character."
When it comes to her own skin-care routine, Lively explains that she's all about SPF — and that L'Oréal's cutting-edge products make the brand a perfect fit for her. "I've always chosen technical formulas, products that work that bit harder," says the actress. "A moisturizer that hydrates isn't enough for me — it should also blend away pores, preserve the skin's elasticity and give a fresh, smooth look." Her admission of her favorite products from the brand also give us a sneak peek into its upcoming launches: Sublimist Perfect Skin Corrective Moisturizer, BB Crème Solaire SPF 30, and Color Riche Extraordinaire Lip Color will apparently all be available in 2014.
Photo: Via Vogue Paris.
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