For a celebrity with great skin, opportunity knows no bounds. Just ask Kerry Washington (of Scandal fame), who has not only landed the standard honor of "brand ambassador" for Neutrogena, but also will serve as their first ever celebrity creative consultant. Now "creative consultant" is a loaded title with many implications. Basically, experts in any field can consult for companies who seek their insight (this includes those in fashion editorial, in case you wondered!). So, what particular insights does Miss Washington have to offer the skincare empire? A real enthusiasm towards wellness and a rabid fanbase who might follow her passion, it seems.
“For me, there has to be a connection between health and beauty," she told WWD . "Those things can’t be in a vacuum and I think Neutrogena really champions healthy skin and beauty with a focus on health. So I gravitated toward their values and commitment to quality." She'll be doing so by actually integrating her ideas into the research and development process, participating in product development and marketing initiatives. "The more I met with these smart women, scientists and executives, it became clear that the company really values intelligence and the well-rounded beautiful woman, and I felt that was something I could really get behind." And so can her fans, the skincare titan hopes. Noted for her legion of intensely loyal admirers, Washington brings a marketing appeal few can compete with right now.
"Kerry is very aspirational to every type of woman and committed to making a real difference. And she balances it all so gracefully while having beautiful, healthy skin," said Neutrogena general manager Michelle Freyre. In other words, utterly serene — inside and out. (WWD)