Live Long & Prosper With Trekkie-Delivered Groceries

trek-2Photo: Courtesy of GE.
New Yorkers can be so cavalier when it comes to the oddities of our world. That Naked Cowboy in Times Square? He's just making a living. Dogs wearing galoshes? Yeah, it's raining. The phrase "only in New York" stems from a tacit understanding to simply accept all the weird sh*t happening around us. That's why we're only sort of surprised that New Yorkers can have their groceries delivered by Trekkies this weekend.
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To promote its "Brilliant Machines" campaign, GE has teamed up with TaskRabbit for a fully interactive experience. You see, GE's deep-sea oil and gas technology helps us discover and maximize resources in extreme conditions — not unlike the U.S.S. Enterprise. So, now through October 13, TaskRabbits will temporarily morph into TrekRabbits. Users who post tasks under $35 between 10 a.m. and 7 p.m. EST will be randomly selected to have a TrekRabbit complete their errand — at warp speed, of course.
GE is boldly going where no brand has gone before, but we do feel the need to offer a small bit of advice: If you see pointy-eared enthusiasts around Manhattan this weekend, don't be too eager to approach them about delivering your groceries — they could also just be Comic Con attendees.
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