Photo: Courtesy of South Moon Under.
Even though this freakishly hot weather has us wondering what happened to fall, we know it's not far off — and that means we need to stock up on denim, pronto. Thankfully, South Moon Under is prepping to launch the Denim Lab, an in-store pop-up shop that showcases the denim market's best new brands. Handpicked by SMU buyers, the selection comprises styles from Frame Denim, D-ID, Modern Saints, BLK DNM, and other up-and-coming labels. Translation? This is where you'll be buying your cool jeans from now on.
The lab will launch in the Clarendon, Bethesda, Harbor East, and Towson locations on October 17, but tonight, you can get the early-bird special during a preview launch party at the Clarendon store. The first 25 attendees will score a gift bag, and there will be giveaways, appetizers, and cocktails during the event. Oh, and you'll also get a sweet 20% discount on all denim purchases. Now that's what we call having good jeans.
When: Today, October 3, at 6 p.m.
Where: South Moon Under Clarendon, 2700 Clarendon Boulevard, Arlington; 703-807-4083.
Where: South Moon Under Clarendon, 2700 Clarendon Boulevard, Arlington; 703-807-4083.