Guess The Most Popular Brands For Young Women

1Photo: Via Business Insider
Okay, we're going to to announce something groundbreaking: Young women like to shop. There, we said it. We're guilty of overspending. It's a little trend that marketers and businesses everywhere have picked up on, and now millenials are the hottest demographic around. To get a handle on just how much power they have, and where they're spending, Teen Vogue and Goldman Sachs teamed up to produce the "Teen Vogue-Goldman Sachs Brand Affinity Index."
Advertisement
According to Goldman's analyst Lindsay Drucker Mann, millenials are expected to increase their spending by as much as 25% over the next five years. But, they'll be doing so with less reliance on credit cards and less income than previous generations, which means they'll become extremely picky — known to financial insiders as "discriminating shoppers." So, to find out just where that money is going to go, the study surveyed 1,200 "Teen Vogue It Girls" to discover their favorite brands, asking them to rank fashion, beauty, and lifestyle companies on things like awareness and favorability.
The results were, well, not that surprising. The top spot went to none other than Forever 21, proving that as much fun as designer duds can be, nothing beats a good deal. Following close behind are Victoria's Secret, PINK by Victoria's Secret, Sephora, and H&M respectively. Some more surprising rankings come from Eos, the beauty company, which clocked in at #12, and the pricier Chanel and Louis Vuitton both beating out Essie. All in all, we think it's safe to say that millenials are pretty predictable when it comes to stocking up on goods, but we were rather sad to see that R29 favorite Zara didn't make the cut. Check out the entire ranking ahead. (Business Insider)
Advertisement

More from Designers

Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...
It's almost a running joke in fashion that the most universally disliked shoes can (and do) make unexpected, sweeping comebacks. Case in point: The Ugg x...
After the models stormed the catwalk, '80s super style, for the finale of the Topshop Unique show, editors, buyers, and A-listers shuffled toward the door...
In a Fashion Month with many established brands attempting to revive their houses via designer switch-ups and step-downs (and some labels just opting out ...
To the masses, Michael Kors' best-sellers may be handbags and ballet flats. And that's fine; it's how one builds a billion-dollar fashion empire. But each ...
Athleisure has taken many forms as it's flourished over the past few years. You can wear a sports bra designed by your favorite celebrity, like, say, ...