Bakkila, who works at Buzzfeed, and Bender, a former employee of Howcast, announced today (along with New Yorker writer Susan Orlean) that the projects were part of an online art project. The next installment of the project is a new site and identity, called Bear Stearns Bravo. In a New Yorker blog post, Orlean describes Bravo as a "choose-your-own-adventure interactive-video piece." When he was asked why he was ending the project, Bakkila said, "No one wants to work on a painting forever."
Although @Horse_ebooks will now be retired, Bakkila and Bender have added one last component to it that they're calling Horse_ebooks 2. They posted a phone number that people can call and have a @Horse_ebooks tweet read to them by Bakkila, Bender, and apparently Orlean, too. They also posted a video to the Pronunciation Book channel, explaining how to pronounce Horse_ebooks and announcing, in the stilted language characteristic of @Horse_ebooks, the Bear Stearns Bravo project. (The New Yorker)