Watch: AX's Soho Flagship Gets Made Over Before Your Eyes

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When we fill you in on a store renovation, you usually go check it out, right? It gives you an excuse to shop, after all. But this time around, A|X Armani Exchange's Soho flagship has been upgraded — and it's a bit more special.

The shop, located at 568 Broadway, is the original Armani Exchange location to have ever opened, back in 1991. So, in celebration of its staying power, we've got an exclusive video that follows the entire makeover from start to finish.

Watch below for crisply folded stacks of tees, well-dressed mannequins, and the fresh scent of shopping. (No, really, we can smell it).

A|X Armani Exchange, 568 Broadway (at Prince Street and Broadway).



Video: Courtesy of Armani Exchange.