Deemed the Buenos Aires Hipstapak, named after Uchitel’s home turf, the set includes a desaturated-brushtrokes lens that invokes “cool painterly undertones,” as well as two types of film: a desaturated border-less type that gives off a subtle warmness, and a stained, desaturated matte. Can’t exactly picture it? The site lends you a gaggle of examples shot by the man of the hour himself with subjects like Jerry Seinfeld and David Bowie, with impeccable results.
Need to start capturing your world through these enhancers, like ASAP? Fire up Hipstamatic, download the "pak" for 99 cents, and start snapping — Buenos Aires style.